Co-operative Tokens, Sports Direct and The Bristol Pound

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A little while ago I put up the photograph above on Twitter of three Co-operative Society tokens I had found; in this case from the Pontycymmer Industrial and Co-operative Society for a large loaf and one pint and a half pint (presumably of milk).  These got me thinking – yes I know – and I asked Stephanie Letham (a PhD student of mine) to explore a little further.

She writes, drawing particularly on the pamphlet by Waddell (1993) and a conversation with David Rose:

“Many people may still have some of these highly collectable old tokens lying around the house somewhere, but they were very much used within the Co-operative Society Movement in the UK from the early 1850’s to the late 1960’s.

A customer goes into a local co-op and exchanges real money, getting back in its place a commodity token that may or may not come with a value printed on it but will display the commodity name itself, e.g. bread, milk or coal. Tokens could be exchanged inside a co-op store for the value of the milk, bread or coal or the customer would leave the tokens at their door step for collection when the products were delivered. Tokens purchased in this way were unique to each society as in the examples in the photo show (and as can be readily found online).   Other ways of obtaining tokens could be as part of the dividend distribution.

It is understood that the tokens allowed societies to calculate demand and delivery requirements from their customers. The money received for the tokens could allow the societies to order the raw materials that were required to make the goods.  There were also benefits from the delivery point as the milk men no longer had to handle money. However there were disadvantages from the use of tokens that included the price of the goods changing and different grades of the same goods being available.  When a society changed the tokens, this also involved the cost of new dies or new materials. At times the society would opt to use aluminium instead of brass or other materials – sometimes coloured.

There are many different tokens for different grades that can be found on commodity tokens for bread, milk, coal and even orange juice. Milk tokens were also printed to indicate that the milk could be free or at a reduced price. With this you could get, 1 WELFARE PINT, WFS MILK or FREE MILK, as examples”.

A full description of Co-op Tokens can be found in Waddell (1993) and there is also a useful section in the web-pages of The Token Society which sets them in the wider context of tokens generally.

Co-operative Societies of course came in to being in part to the fight against the ‘truck’ schemes of companies paying employees in their own money which was only redeemable at their own stores but at ruinous prices.  The Co-operative guaranteed fairness and equity even though the basic principle beyond the payment/money scheme is broadly the same.

This difference between the Co-operatives and the business owners (corporates) is an important one and in my view comes from the underlying principle and purpose behind the organisation.  Is this to extract the maximum profit from the situation or to be fair and equitable and to build a community?

So why the link in the heading to Sports Direct and the Bristol Pound?  I think we see the same underlying dichotomy at play today.  One of the key messages of the Select Committee report into Sports Direct was about its treatment of ‘workers as commodities’ and this included taking a fee for operating payment systems for them.  On the other side of the coin (sorry) we have the interest in and development of local currencies, including the dynamic and successful Bristol Pound  (a non-profit partnership between a Community Interest Company and Bristol Credit Union). Here, the motivation is to keep money circulating locally and to build the community of local citizens and organisations.

Bristol Pounds (e-currency also available)- photograph from http://www.bristolpound.org

‘Money is the root of all evil’ is an old saying, but in these tokens and the dynamic local currencies (and the principles behind them) we are now seeing, it doesn’t always have to be so.

Reference

Waddell PDS (1993) Cooperative Checks: tickets, tokens and coins.  The British Association of Numismatic Societies Doris Stockwell Memorial Papers Number 5. ISBN 0 901603 02 3

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Posted in Bristol Pound, Community Co-operatives, Cooperative Tokens, Cooperatives, Food Retailing, History, Local Currency, Local Multiplier, Localisation, Places, Retail Change, Sports Direct | Tagged , , , , , , , , , | Leave a comment

The ‘squeezed middle’ and the domino effect in the grocery supply chain

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A popular phrase used in media and other commentary on the UK grocery system is that “Small firms are being ‘squeezed’ by their powerful partners“.   This is shorthand for financial pressures put on SMEs by large organisations such as grocery retailers or multinational manufacturers; it is suspected that these pressures may put at risk the financial viability of many SMEs. However, there are many successful and sustainable relationships between smaller and larger organisations in the industry. In addition, investigations by the Competition Commission and the Groceries Code Adjudicator reported that, with a few exceptions, the network is broadly competitive. So, why all this noise and belief?

Recently, George Maglaras (principle investigator) and Leigh Sparks have looked at this issue using seed-corn funding from the Chartered Institute of Logistics and Transport. The project aimed at obtaining an understanding around the prevalence of and attitudes about the ‘squeezing’ phenomenon inside the UK grocery network. The findings, from 18 in-depth interviews with various stakeholders of the grocery network (i.e. retailer buyers, manufacturers, distributors, primary suppliers and trading relationships consultants), showed that practitioners generally disagree with the media comments.  They believe that the ‘squeezing’ conditions within the network have developed due to market pressures. In particular, the significant growth of the discounters, increasingly high consumer expectations and the limited growth in the market are putting significant pressure on the network.

The question that is then reasonably being raised is “why are larger network members being accused of ‘squeezing’ their partners”? The answer requires an understanding of the issue of power within the network. Powerful parties are leveraging their power advantage to absorb the least amount of market pressures possible while transferring the bulk of the pressure on to their partners. This phenomenon creates a domino effect inside the network where every network member tries to protect and maintain their profit margins by passing the market pressures to their partners. Consequently, weaker network members (e.g. farmers or small manufacturers) are more vulnerable in this context.  They might feel threatened or might need to leave the network. But how bad is this for the network?

The good news: such pressures are not necessarily too bad if we consider that the consumer seems to increasingly prefer consistently low prices and limited product range (i.e. what discounters are offering).  Perhaps 20 different barbecue sauces per store was too much of a choice! A super-efficient grocery network able to reducing its costs and reducing product prices could be a competitive one under the current market conditions.

The bad news: we also found that the network sometimes ‘loses sight’ of the consumer. Powerful members may exercise their power for achieving short-term gains (e.g. for filling a gap in their bottom line) by asking for agreements that will allow them to maximize profit margins rather than optimising the offer to the consumer (e.g. product range inside the stores). Usually, it is the larger partners that can offer such improved terms rather than the SMEs which can’t be equally flexible in their deals. This increases the pressure on the already ‘squeezed’ network; it disadvantages the smaller members and might put at risk the quality of the products or the service levels provided by some of them.

The UK grocery network operates under these ‘squeezing’ conditions and there is considerable emphasis on cost and price reductions; this makes smaller companies vulnerable since they might not be able to absorb the market pressures or they are not powerful enough to avoid part of them. Network stakeholders need to ensure that this emphasis on efficiency and the way market pressures are being absorbed by the network collectively should not put at risk the product quality, optimum product range or service levels offered to the consumer. There is a need to identify a balance among these elements. This has become increasingly important due to the threat of Brexit added market pressures. Further increasing the gap between triangles in a Toblerone bar will be devastating for consumers given the recent reactions …

The results of the project are currently being written up for practitioner and academic audiences.  If you would like further information please contact George Maglaras at the University of Stirling.

 

 

Posted in Academics, Brexit, Food Retailing, Governance, Networks, Pressure, Regulation, Relationships, Retailers, Suppliers, Supply Chains, Sustainability, Toblerone | Tagged , , , , , , , , | Leave a comment

Retail Vacancy and Structural Change in Scotland’s Towns and Cities

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For the last four years, mid December has seen the release of the latest edition of the Local Data Company/University of Stirling Retail report on the situation of retailing in the major towns and cities across Scotland. Last Tuesday saw the fourth edition formally launched at a breakfast event at KPMG in Edinburgh, with coverage across various media – though with various slants, ranging from wanting to see the news as positive to wanting to turn it into the negative.

So what does the report actually show? As one might imagine with the wealth of data that the Local Data Company collects on a regular and consistent basis, one benefit comes in looking at the data at the local level and seeking to work with place managers to understand and direct change. Our annual report does not deal with that level, leaving that to the relationships between the LDC and local authorities, but rather takes an aggregate picture of the data to consider national trends and place these in the context of the country and its neighbours.

vacancy-rates

The headlines for us therefore were:

  • the retail vacancy rate for towns across Scotland continues to fall and is well below Wales, though above England as a whole (where London and the South East exerts a huge influence)
  • retail vacancy rates for retail parks and shopping centers also fell but remain the highest in GB countries
  • vacancy rates in towns and cities in Scotland are the same on average
  • persistent vacancy fell in many towns, though some towns continue to see rates of over 15%
  • there was some evidence for towns beginning to adjust their unit population, though both increases and decreases are seen
  • convenience retailing was on the increase
  • there was a large increase in the leisure component, especially of the cities and larger towns
  • the Booze, Money and Gambling index fell in many places, with reductions in off-licences and cash converter type units
  • charity shop numbers fell slightly

With over 130 towns and cities in the report there is of course much to digest and variability of results, dependent on local circumstances, is to be both expected and encouraged. Overall, though it would seem like the story is one of change coming to Scotland’s towns, albeit slowly. Again, this might be expected given the 50 years of decentralisation that has been occurring and that we are now trying to counteract.

main-slide

Following presentations on the report by Matthew Hopkinson and Leigh Sparks, the panel (details above) got stuck in to the issues raised and what they saw happening on the ground in their businesses, places and contacts across the country.  A number of themes emerged in the course of the discussion, including some directly raised from the engaged audience:

  • towns and places are in a state of flux and change and adaptation to the new consumer and business realities is essential for successful places
  • this in many cases may mean a reduction in space – “the 5 streets in Elgin are now 3 too many” – both generally and at unit level
  • there is an urgent need to diversity use in centres and to focus on people living in towns and above ground floor units – this needs to be a focus to bring life back to the town
  • some of the decline in the BMG index may be due to the rise of alternative affordable credit systems which have grown strongly in Scotland
  • how do we focus on reducing the impacts on retailers of costs increases and on ensuring small businesses compete on an equal footing?
  • will the rates revaluation in Scotland actually be used to promote a fairer and less bureaucratic system?

The discussion was lively and thought provoking and suggested a real engagement in finding solutions to the problems of our towns. It is important to recall that the evidence is showing that many towns and places are “getting it” and making strides in improving their situations.

Will vacancy rates continue to fall in Scotland’s towns? Stay tuned for next December!

Further Reading:

Full details of the report and the services the Local Data Company offer can be found by contacting them

The introduction to the report (by myself and Lorraine Ferguson) can be found here

The Press Release from the Local Data Company about the report which provides some specific results for selected towns can be found here

 

Posted in Academics, Christmas, Convenience stores, Independents, Places, Rates, Retail Policy, Retailers, Scotland's Town and High Streets, Scotland's Towns Partnership, Scottish Government, Scottish Retailing, Services, Shop Numbers, Small Towns, Town Centre Action Plan, Town Centre Living, Town Centre Review, Town Centres, Towns, University of Stirling, Vacancies | Tagged , , , , , , , , , , , | 1 Comment

BrickMeetsClick: The Lidl Social Price Drop

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Lidl Social Price Drop (note video not operational above, see below for source)

A few years ago I was invited to became a “Black Belt” on the retail and retail technology site Brick Meets Click. This involves some occasional retail debate and commentary and some interaction with various retail stories and news. I am not sure I am really worthy of the accolade, but I do tend to learn a lot about trends and issues and have some fun with it. Profiles of all the Black Belts can be found here.

If you are interested in retail but have not visited the BMC site, then it is well worth a look.

I was pondering over the weekend whether to write something about the Lidl Social Price Drop which has been in the news. This involves prices for products being set in the run-up to Christmas by consumers in relation to the level of tweet activity. It is a bit of fun and an interesting oddity perhaps, but maybe there are some lessons to be learned. Full details of the Lidl Social Price Drop as explained by Lidl (including an explanatory Video) is here

Anyhow BrickMeetsClick has done the job for me. They recently blogged on the matter and have allowed me to reblog their post below. The original is at the BrickMeets Click site, and I do encourage you if you like what they did with this story, to go over to their website and have a rummage around. There’s lots of good stuff there.

So, over to BrickMeetsClick:

“Lidl is letting shoppers lower the price of one specific product each week leading up to Christmas – simply by tweeting about them. We think this is significant because it shows a retailer acting on the insight that some customers want to be more actively involved in defining what they get from that retailer.

Two things seem to be at work in this promotion:

  • The fun of the experience is probably part of the motivation for participating – how low will the price go? (Note: Lidl currently caps the price reduction to 50%.)
  • Lack of consumer confidence in published prices may also play a part. This confidence is restored when customers see a price drop as a result of their actions. (In the British market, this loss of confidence is more prevalent due to the devaluation of the pound and price increases by some suppliers.)

Any way you look at it, this is a clever tactic to increase customer engagement and enlist help in promoting a dynamic price offer.

On a more conceptual level, it’s an example of empowering the customer – and a reminder to retailers that “getting consumers to feel more in control” can make them “want to buy,” which is a very different dynamic from just selling them something.

Lidl’s use of Twitter to draw attention to their low prices on key products for the Christmas holidays is also is noteworthy because it:

  • Creates a buzz that amplifies the message.
  • Expands communications without adding advertising expense beyond the final markdown.
  • Is repeatable – Lidl will repeat the same two-day event every week between now and Christmas.

BMC POV

Here are two lessons that can be taken from this innovation in price promotion:

  • Retailers can transform many different items into Known Value Items (KVI) to build traffic to their stores. Now it’s no longer necessary to depend only on popular products that carry low margins – it’s possible to use higher margin items as KVIs and still be able to sell them at a profit.
  • Social media can be an effective customer engagement vehicle that helps increase communications reach with little or no added expense. Consumers become more willing to interact when they’re offered what they see as a worthwhile experience.

The bottom line is that grocery retailers can increase promotional effectiveness while reducing promotional costs using these methods.  What do you think?”

With thanks to Bill and Cindy for allowing me to re-post

 

Posted in BrickMeetsClick, Christmas, Competition, Customer engagement, Food Retailing, Lidl, Pricing, Retail brands, Social media, Twitter | Tagged , , , , , , | Leave a comment

Fight Time? The Boxing Day Petition

The issue of opening hours for shops is something that has been an ever-present during my time as an academic.  The product-based absurdities of the late 1970s and early 1980s were eventually swept away as opening hours were modernised and Sunday trading permitted.  Living in Scotland of course we had our own non-rules.

The divergent and different patterns can cause some issues.  Restrictions on alcohol sales in Scotland operate within a more widespread laissez-faire general opening for all stores.  More restrictive opening in shops (especially large ones) in England and Wales are combined with more laissez-faire alcohol purchasing hours.  So in Scotland at 10.00 on a Sunday, the store is open but alcohol sales are banned.  In England and Wales, the store may or may not be open (10-4 or 11-5) but alcohol sales are permitted.

Now other tensions are coming to the fore.  The never ending retail Christmas and its pre-cursors of Black Friday (which is anything but one day), Cyber Monday, Traumatic Thursday or whatever, point to the pressures on retailers, consumers and workers.  And whilst Christmas Day has some degree of protection, Boxing Day has become another sales bonanza or furore.  Having retail sales on Boxing Day has become a ‘tradition’, switching from its previous focus on the New Year, but at what cost, and to whom?

That is why the petition to ban opening on Boxing Day has gathered some momentum.  Currently, standing at over 225,000 signatures at the time of writing, the petition calls on stores (especially supermarkets) to be stopped from opening on Boxing Day.  Quite why supermarkets have been singled out rather beats me, given where the sales focus of Boxing Day sales generally is; I would have thought that other sectors and chains would have been more the target? And the group that can most benefit from having time off is probably the family owned small shop; but of course they can least afford to take it.

We shall see if this petition gets more traction than others. The government response to questions has been to say that it does not interfere in trading strategies of retailers. This is of course utter garbage and as much post-truth as anything the President-Elect has uttered, though thankfully less dangerous. Trading hours are the subject of legislation, so that response to this petition is a reflection of will and desire not anything else.

The thrust of the petition is to have another day of rest, especially for workers.  With the Boxing Day sales frenzy, workers are under pressure both to prepare (on Christmas Eve or Christmas Day perhaps) the store for sales and to deal with the hordes (on Boxing Day and often from very early on in the day).  It is stressful and is an interruption to their Christmases as well; though they do get paid (which depending on how any restrictions were drawn up they might not do).

However a simple ban on physical shops opening faces a problem in the form of internet shopping.  With the recent Black Friday we saw heavy internet sales (some say more online sales than in stores but this seems unlikely unless a tight definition of what sales to include is used) and the same has been true of Christmas’ past, including sales on Christmas Day.  If the petition succeeds and stores are banned from selling and opening on Boxing Day, does this also apply to internet stores and sales and if so, how? Currently it would seem unlikely, this creating another anomaly. I doubt we can shut the internet for a day or two, as tempting for some as this may be.

So one side-effect of the petition (if it succeeded) could be to strengthen the hand of internet sites still further, adding to the pressures on physical stores and the drivers already struggling to deal with delivery of these online orders (and there has been a lot on this in the press recently – an Amazon example here).

We can perhaps sympathise with some of the underlying aims of the petition, but making it work across the UK (whatever that is in retail hours terms) is rather more complicated.  Which has sort of been the story of all regulation on shop opening hours over the last hundred years or so.

Posted in Alcohol, Black Friday, Boxing Day, Campaigns, Christmas, Consumer Lifestyle, Cyber Monday, Employees, Employment, Employment practices, Government, Internet shopping, Legislation, Online Retailing, Opening Hours, Petitions, Regulation, Small Shops, Supermarket | Tagged , , , , , , , , , | 6 Comments

Vending Machines and the Internet

I first encountered John Dawson when I was working in the City Council in Townsville, Northern Queensland.  I was on a four-month exchange as a student and had been asked to do some research on shopping centres.  As a consequence I read some of John’s research as preparation for my report and dissertation.  It is at this point I got interested in retailing (Cambridge did not teach it, or even recognise it in geography at that time)  In turn this led to my joining him in Wales as a PhD student and then to the foundation of the Institute for Retail Studies at Stirling in 1983.

During the time I worked directly with John (c1979-1991), and sometimes in our academic work and engagements subsequently, I got used to phone calls or later emails, which on the surface posed an innocuous question, but in reality made you think hard, dig deep and often reassess what you actually knew.

And so it was that reading my emails on my recent trip to Singapore I noticed one from John – “which has higher global market store, vending machines or the internet?”  As it happened it coincided with another email, this from an ex-student Eric Doherty, asking if I had seen the hot food vending café in Singapore?  This apparently had opened last August.

Now John had recently been in Japan and so vending machines must have been on the agenda.  In Singapore and later in Hong Kong there was little evidence of anything out of the ordinary.  But, I am aware of the increase in their use in a variety of settings and for lots of different products from high end technology to hot pies and sacks of potatoes.

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Fisher & Donaldson in St Andrews (Photo STV)

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Grewar Farm Vending in Dundee (Photo STV)

I don’t have an answer to John’s question, but from the fact he posed it I suspect he does and that it challenges what he may see as my obsession with internet sales.  In both cases I do wonder about how accurate we can be in our data collection on a national let alone a global basis.  And definitions might matter as well, given the over 50% click and collect being reported in some British retailers.  Are these internet or shop sales or an unruly combination of both?  And does it vary by person or trip?

As ever though with John’s questions it became insidious and I began thinking about modern vending machines.  Done properly they provide instant gratification of a demand (and sometimes a demand you had forgotten you had). But the supply to meet that demand is increasingly technologically enabled. The technology behind (and in front) of vending machines is becoming increasingly sophisticated. Again, there might be combinations that blur the issue.  If I buy rail tickets online but collect them at the station via a ticketing machine, is that the internet or vending or neither/both?  (And yes I know I really can have a ticketless mobile download version now).

I also failed to answer Eric’s question as I ran out of time to see the vending café.  It sounds pretty horrible to me and may be the latest Singapore trend to fly but then crash and burn.  It all seems a little Star Trek, but we do now have the technology to provide hot food vending wherever and whenever we want.  Despite the claims of those behind this, shouldn’t food be more than this?  I suspect in Singapore the drive is both their technological obsession (interest) but also a reaction to the shortage of labour problems the sector is facing in the country.  Against that the Singaporean obsession with food and food quality may mitigate their expansion.

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Queuing up to use the VendCafe in Singapore (Photo: The Straits Times)

Vending machines or the internet?  Both have their place and both are probably growing, but at varying paces in different societies.  One does hope however there remains a place for a real shop to provide some real difference and interest and helps to spark imagination and exploration.

Posted in Academics, Automation, Consumer Lifestyle, Farm Shops, Online Retailing, Opening Hours, Restaurants, Singapore, Technology, Uncategorized, Vending Machines | Tagged , , , , , , | Leave a comment

Turning Around another Supertanker; Marks and Spencer

It has been a while since I have written about Tesco, Marmite excepting, and the last few times I did, I used the analogy of a supertanker and the relative slowness at which lumbering retail giants see their strategies take effect.  In Tesco’s case the Dave Lewis era has seen a turnaround in the approach focusing on a smarter, sharper, but also smaller business.  It seems to be beginning to have an effect but shaking off the bad bits of the past is tough.

These descriptions came to mind in the recent news about Marks and Spencer; a substantial cut in international activity, a pruning of sub-brands, reduced product lines and more focus, an axe to 30-60 UK stores and a refocusing on food stores and food sales.  The markets seemed initially impressed, but then fell back as they digested the relatively limited scale of the store changes and the time this was meant to take.  A supertanker being slowly turned seems an apt analogy again.

The M&S announcements should not really come as any great surprise.  They have been quietly closing and moving some stores.  Simply Food has been rolled out rapidly, so 200 more planned is no shock.  Food has been a comparative success, but clothing and home has been in freefall for some time.  With a new team in charge, the expectation was for change.

So what has been going wrong?  Clothing and home has been underperforming for years.  The offer does not clearly stand out as fashion and other competitors have eaten in to this market.  JLP is now the darling not M&S.  As the same time M&S were late into the internet and have experienced severe website redesign issues.  The latest half-year figures for the internet sales were flat, which is not good enough and pales by comparison.

Most fundamentally however M&S are now burdened by a store estate that in the past would have been seen as an asset.  Too many unprofitable large stores have been maintained and too little has been spent on remodelling, relocating and repurposing the best of the store estate.  The market has changed but the store estate has adapted too slowly.  And despite the pain that will be felt by the announced store closures – for high streets generally but especially for those who work in the stores affected – it is hard not to conclude that more will have to be done and faster.

But some of the comments were overdone.  Some of the media – and I did two radio shows on the subject – seemed to think M&S was now another Woolworths or BHS.  It is not (yet), and the process underway is setting out to make sure it is not.  Yes, profits were down, but exceptional pension items made some figures look worse than the underlying performance.  M&S is still a major, large retailer; one caller on a phone in bet me they would be dead in 5-7 years.  I don’t see that at all.

M&S remains one of Britain’s good retailers; it just needs a faster, more certain course adjustment.  Don’t be surprised if these recent announcements are only the beginning.

Posted in Consumer Change, Digital, Food Retailing, Internet shopping, Marks and Spencer, Property, Retailers, Shop Numbers, Simply Food, Store Closures, Turnaround | Tagged , , , , , | 2 Comments