Category Archives: Retailer Branding

Retail Branding: it’s not (just) private label

Posted on August 1, 2016 by Leigh Sparks

Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling.  I have written a couple of things on branding in … Continue reading →

Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing | Tagged , , , , , , | 1 Comment