Author: Leigh Sparks
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January 2024 – Roll over of some areas for new year, plus The Economics Observatory piece on Christmas trading (see commentaries tab)
May 2023 – Two new articles and a book chapter noted on the Journal Articles page
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Category Archives: Retailer Branding
Celebrating 40 years of the Institute for Retail Studies at the University of Stirling
Anyone entering the library at the heart of the University of Stirling in recent weeks can not help but notice the latest use of the exhibition space. It’s been taken over by us retailers, to celebrate 40 years of retail … Continue reading
Posted in Academics, Alumni, archives, Branding, Brands, Exhibitions, Food Retailing, Institute for Retail Studies, Private brands, Products, Retail brands, Retail Change, Retail Degrees, Retail History, Retail Research, Retailer Branding, Shopping, Stirling, Uncategorized, University of Stirling
Tagged Alumni, Archive, Exhibition, History, Institute for Retail Studies, Library, MBA in Retailing, Packaging, Professor John Dawson, Retail Branding, Retail History, Retail Research, Retailing, University of Stirling
4 Comments
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
2 Comments
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