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Author: Leigh Sparks
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16.08.2018 New article added to the publications section
02.08.2018 Publications updated to include three new articles
12.07.2018 Our latest Trading Places column for Town & Country Planning is now available on the Trading Places section of this blog
Top Posts & Pages
- Ghosts in the Rockies
- Twenty One Years of UK Grocery Market Share
- Journal Articles 2018
- Challenging Times in Food Retailing, continued
- Talking Tesco (Again)
- Trading Places: our Town and Country Planning Columns
- Media Commentary 2018
- Tesco Trails
- Logistics and Retail Management Book
- Three Go To An Exhibition
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Tag Archives: Corporate branding
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
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