Author: Leigh Sparks
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April 2022 -new journal article published (Journal Articles page) on Twenty-One Years of Going Shopping and Marketing History
January 2022 – removal of some redundant pages, reordering of some material, the addition of some new pages (under Commentaries), and some changes to some of the text throughout
Top Posts & Pages
- Herkku Food Market Delicatessen – Helsinki
- Shopping: the cost of living crisis - Q&A with The Conversation
- About Leigh Sparks and this Blog
- Grocery Market Shares in the UK 2020
- Singapore Times
- Pontypool vs Penarth: Rugby and The High Street and Town of 1951
- Twenty One Years of UK Grocery Market Share
- UK Grocery Market Share 1997-2019
- The Buttercup Dairy Company
- Queen Bees : Q-commerce, the on-demand world and the changing meaning of online retailing
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Tag Archives: Corporate branding
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
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Stirlingretail 