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Author: Leigh Sparks
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2.11.2018 Details of my two new books added – Logistics and Retail Management and Food Retailing and Sustainable Development
12.07.2018 Our final Trading Places column for Town & Country Planning is now available on the Trading Places section of this blog
Top Posts & Pages
- Catching Up?
- Turning Around another Supertanker; Marks and Spencer
- Yours for £1 (not really)
- Retail Branding: it's not (just) private label
- Are Retailers Social Engineers?
- Shops opening and expanding, queues outside: the High Street picture that’s not making the national news
- Twenty One Years of UK Grocery Market Share
- A Lidl Surprise?
- A Japanese Eataly? In Singapore?
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Tag Archives: Corporate branding
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
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