Author: Leigh Sparks
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April 2022 -new journal article published (Journal Articles page) on Twenty-One Years of Going Shopping and Marketing History
January 2022 – removal of some redundant pages, reordering of some material, the addition of some new pages (under Commentaries), and some changes to some of the text throughout
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- Retail Impact Assessments: Time for a Rethink?
- Twenty One Years of UK Grocery Market Share
- Co-operative Tokens, Sports Direct and The Bristol Pound
- UK Grocery Market Share 1997-2019
- Have You Heard of Sanders Bros?
- Grocery Market Shares in the UK 2020
- Why is Historical Research Important in Marketing?
- Stopping Doing Harm to our Town Centres
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Tag Archives: Private Label
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
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Stirlingretail 