Author: Leigh Sparks
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January 2022 – removal of some redundant pages, reordering of some material, the addition of some new pages (under Commentaries), and some changes to some of the text throughout
January 2022 – annual rollover of pages completed (Media and Journal Articles)
December 2021 – Journal Articles page updated with editorial from IRRDCR
Top Posts & Pages
- NPF4 - on the evidence trail
- Retail Branding: it's not (just) private label
- London's Welsh Dairies: The Welsh Milk Trade
- Grocery Market Shares in the UK 2020
- National Planning Framework 4 - the consultation
- HoF: House of Fools?
- Landlords vs Retailers or Zombies vs Aliens?
- A Lidl Surprise?
- Axe Stores (this is a description not an instruction)
- About Leigh Sparks and this Blog
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Category Archives: Brand Extension
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading