Author: Leigh Sparks
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May 2021 – Journal Articles page updated with two new academic papers in Planning, Theory and Practice, and Sustainability, joining our Ageing & Society paper
March 2021 – Personal Biography redesigned and updated
January 2021 – Updates of Media Commentary and Journal Articles page structures
Top Posts & Pages
- Conversation Piece: High-street strategy: recovery will take more than street parties and more bins
- Grocery Market Shares in the UK 2020
- About Leigh Sparks and this Blog
- Retail Branding: it's not (just) private label
- Food Retailing and Sustainable Development
- Journal Articles 2021
- Logistics and Retail Management 5th Edition
- Presentations
- London's Welsh Dairies: The Welsh Milk Trade
- Journal Articles 2020
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Category Archives: Brand Extension
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
1 Comment
Brand Extension – where next?
Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading
Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco
Tagged Brand Extension, Brands, Easyjet, Hypermarket, Retail, Tesco
2 Comments
