Author: Leigh Sparks
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January 2022 – removal of some redundant pages, reordering of some material, the addition of some new pages (under Commentaries), and some changes to some of the text throughout
January 2022 – annual rollover of pages completed (Media and Journal Articles)
December 2021 – Journal Articles page updated with editorial from IRRDCR
Top Posts & Pages
- NPF4 - on the evidence trail
- Retail Branding: it's not (just) private label
- London's Welsh Dairies: The Welsh Milk Trade
- Grocery Market Shares in the UK 2020
- National Planning Framework 4 - the consultation
- HoF: House of Fools?
- Landlords vs Retailers or Zombies vs Aliens?
- A Lidl Surprise?
- Axe Stores (this is a description not an instruction)
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Category Archives: Brand Extension
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
1 Comment
Brand Extension – where next?
Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading
Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco
Tagged Brand Extension, Brands, Easyjet, Hypermarket, Retail, Tesco
2 Comments
Stirlingretail 