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Author: Leigh Sparks
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2.11.2018 Details of my two new books added – Logistics and Retail Management and Food Retailing and Sustainable Development
12.07.2018 Our final Trading Places column for Town & Country Planning is now available on the Trading Places section of this blog
Top Posts & Pages
- Retail Branding: it's not (just) private label
- Shopping Centres and Town Centres in Scotland
- Making Hospital Shops Healthier
- Journal Articles 2020
- Retailing in Scotland's Largest Towns and Cities 2015
- Co-operative Tokens, Sports Direct and The Bristol Pound
- Taxing Times: Tesco and Poland
- Embracing Failure in the Shadow of Success
- Scottish Business Rates: a Local and/or National Issue?
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Category Archives: Brand Extension
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
1 Comment
Brand Extension – where next?
Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading
Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco
Tagged Brand Extension, Brands, Easyjet, Hypermarket, Retail, Tesco
2 Comments
