Author: Leigh Sparks
-
Follow me on Twitter
My TweetsPage Updates
March 2021 – Personal Biography redesigned and updated
January 2021 – Updates of Media Commentary and Journal Articles page structures
October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
Top Posts & Pages
- Grocery Market Shares in the UK 2020
- The Great Re-Awakening?
- Locavore's Bigger Plan
- Retail Sales in Great Britain, January 2021
- Ten years on stirlingretail.com
- La Dolce Vita - or perhaps not
- Aberdeen, No More?
- The Place for Older Consumers
- An (Un)Happy Anniversary
- Money, Money, Money: Paying by Cash, Contactless Card or Digital?
Writing About ...
Archives
- Follow Stirlingretail on WordPress.com
Blogroll
Meta
RSS Feed
Category Archives: Brand Extension
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
1 Comment
Brand Extension – where next?
Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading
Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco
Tagged Brand Extension, Brands, Easyjet, Hypermarket, Retail, Tesco
2 Comments
