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Author: Leigh Sparks
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January 2021 – Updates of Media Commentary and Journal Articles page structures
October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
Top Posts & Pages
- Screen Time? Cinemas and Town Centres
- "If Not Now, When?" - the Social Renewal Advisory Board Report
- Webinar: "A New Future for Scotland's Town Centres"
- Grocery Market Shares in the UK 2020
- Convenience and Local Shop Retailing (and the new @Coopuk @StirUni)
- Stopping Doing Harm to our Town Centres
- Goodbye 2020 - Hello 2021 and beyond
- Reclaim the High Street - Midsteeple Quarter, Dumfries Crowdfunder
- A New Future for Scotland's Town Centres - (1) Introduction to our Report
- A New Future for Scotland's Town Centres - (2) Summary of our Approach
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Category Archives: Brand Extension
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
1 Comment
Brand Extension – where next?
Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading
Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco
Tagged Brand Extension, Brands, Easyjet, Hypermarket, Retail, Tesco
2 Comments
