HoF: House of Fools?

Jenners

Thursday’s much trailed announcement that House of Fraser was aiming to close 31 of its 59 stores in the UK and was seeking large rent reductions on those that remain, all as part of a seemingly contested CVA, was the lead story across the country (and on most of the front pages of the national newspapers the following day), particularly in places where towns or cities were affected.  The coverage focused on a number of dimensions, often around the history of the stores and locations involved and, quite rightly, the several thousand workers likely to be affected.

Quite expectedly, attention turned to the ‘death of the high street’ and the impact HoF closures will have.  They will have an impact, no doubt, but we also need to reflect on the broader picture.

Department stores have been in difficulty for some time; both in themselves and as part of the travails of mass and middle market retailing.  C&A and BHS as well as Woolworths and the woes of Debenhams and M&S point to a broader problem.  The decline of the Department Store is not new – I think Stirling had 13 between the wars and only one now – and is symptomatic of changing behaviours and product and place availability. Department stores can succeed, by only by adapting to modern demands. House of Fraser has not done this.

The question for HoF is what makes them out as distinctive or different – and the answer in many cases is not much.  Many of the products can be found elsewhere – online and in other physical brand stores – and there’s little enough ‘wow’ factor from other elements or products to pull in the volume of consumers needed.  Add to that a relative lack of investment over a period of decades in many of the HoF stores, and for many consumers they are something of an anachronism. There has been a lack of transformation and investment in many of the stores, something competitors, such as John Lewis have been much better at (physically, online and multichannel).

That is not to say that HoF have not had ill-winds to face externally.  The rent and rates of operating large units in town and city centres is a problem for all retailers in that situation. The calls from politicians and others on Thursday for ‘bright ideas’ about “the death of the high street” and business rates seem to be ignoring the active increase and burden on such businesses placed by government and a total failure to view the need for a more level ‘playing field’ between physical and online retailing (and if we value towns and cities, in town and out of town).  Hand-wringing by governments and politicians over the health of the high street and closures such as HoF are cynical denials of the fact that their inactivity has helped create the situation. We have written more on this in our Town and Country Planning Column last year.

It is a sense of bias or lack of balance that is also behind the increasingly contested view of CVAs.  They are now, in some quarters, being viewed as a play to reduce the rent bill from landlords rather than a vehicle to obtain a going business.  The fairness of this claim is hard to assess, and I doubt any CVA is entered into lightly, but there is no doubt that the balance of costs is being more carefully looked at. In the case of House of Fraser, given HoF sold a large number of the stores slated for closure to landlords in sale and leaseback deals a while back (and presumably made some comments about the income flow accordingly), the property owners are crying foul the property owners are crying foul. It will be interesting to see what happens here.

It is also worth pausing and asking what this plan says about House of Fraser in the future and whether indeed the CVA will work (if accepted). The axe to the chain is dramatic and does say that HoF can not really make a business work in many of the major cities of the UK (a point well made by Richard Hyman on twitter and his blog). It is all very well focusing on costs and cutting (and it is needed), but we have to go back to investment point above. Where is the plan for HoF to expand sales and income and attract customers. Will this 28 or so strong chain be good enough for the future competition. At this point there seems to be little evidence that this has been given enough thought. Without it, we will not have heard the last of the decline or demise of HoF.

Finally, one also can’t but help reflect on history when looking at some of the stores to be closed e.g. Cardiff, Edinburgh or Wolverhampton, amongst others.  These are status buildings with a storied past that are integral to the streetscape and sense of place.  One hopes that their merit will be recognised and sympathetic uses found; there must be opportunities to be creative and protective here.  We can’t afford a spree of cookie-cutter clones replacing iconic units.  More unlikely or romantically perhaps, maybe there is an opportunity to remove the dead hand of centralism (HoF) and get back some of these great independent stores and names e.g. Howells, Binns, Beatties, David Evans and so on.  After all it is Jenners (180 years old  Jenners) that is the surviving store in Edinburgh. Perhaps this is more likely in some of the smaller towns affected by the closures.

 

Posted in BHS, Buildings, Cardiff, Consumer Change, Costs, CVA, Department Stores, Edinburgh, High Streets, Historic Shops, Internet shopping, Jenners, John Lewis Partnership, Online Retailing, Oxford Street, Places, Retail Change, Retail Failure, Town & Country PLanning, Town Centres, Urban History | Tagged , , , , , , , , , | Leave a comment

Orc-(k)nee

There has been a lot of doom and gloom around in the last few weeks about the state of retail and high streets across the country.  There is clearly a new changed set of circumstances around consumer behaviours and the profitability of physical retail spaces.  But, as we have argued previously, a lot of this is overstated and the data sources often claim about things they never measure.

In the last couple of weeks we have had surveys about multiple retailers being reported as reflecting all retailing, spending on (some) cards being seen as representative of all spending, eight large places in Scotland masquerading as the entire country and so on.  Yes, there are issues and changing patterns, but let’s be a little more careful in our considerations.

This was brought home to me a couple of weeks ago during a holiday on Orkney.  There are only two places on Orkney that could qualify as towns – Kirkwall and Stromness (see usp.scot).  I’d never visited the islands before and did not know what to expect.  Wandering around a place – and in a week of unbroken sunshine – is not a good indicator of the issues or the state of the town, but I was taken with both.

The lack of retail vacancies surprised me – I could see only one in Kirkwall and that was a recent move.  Independents predominated and the economy seemed highly cash based.  The Tesco van was ubiquitous however and Tesco faces off on the same road against Lidl and the Cooperative in Kirkwall as well as local stores.  The Dealz (shown below) is soon to be a Poundland (according to the Orcadian) and prices dropped as the ‘island markup’ is removed.  Both towns felt busy and well used.

Dealz

Orkney is of course well known for its tourist attractions and at the Bishop’s and Earl’s Palace an Historic Environment Scotland staff member put me right on a few things.  On learning I was from Stirling she asked why I was not a HS member given Stirling Castle was on my doorstep.  As a Stirling resident I get in free to Stirling Castle and so I indicated that there was no need for membership given I get free entry into the best HS attraction in Scotland!

That led to a friendly debate about the historic merits of Orkney (which in her eyes I had clearly insulted) and Stirling (with Bannockburn and the Wallace added to the Castle).  Her killer blow though was when she asked me to compare Kirkwall’s approach to tourists to that of Stirling.  Scale helps, but she pointed to the well organised, clear, coordinated action to make visitors (and especially the cruise ships) very welcome at Kirkwall (and beyond).  When we were there three ships came in, one with c4500 passengers.  All businesses know when, where from and who is on the ships and have a note sheet of weather and events for the week.  Tourist buses and organisations flow between the (excellent) historic and outlying sites and the town facilities.  Yes it is easier with cruise traffic, but the approach puts Stirling to shame.

I am making two points in this post.  First, I doubt that Kirkwall or Stromness has appeared on the surveys reported earlier; yet they are every bit as reflective of Scottish towns and the reality on the ground as are Stirling, Aberdeen etc.  Secondly, these towns have come together to make the most of what they have and build action from the bottom up.  Whilst I am certain both have issues I can only imagine, Stromness and Kirkwall appeared (yes on a glorious early busy summer week) to be thriving, independent oriented towns.  It is not all doom and gloom out there and we need to remind ourselves what can be done at a local level.

Just down the road from our cottage was a food truck – obviously with a splendid name (see photo).  It came highly recommended and indeed provided delicious and good value food (steak sandwich a firm favourite).  I tried my luck at a discount because of my name, but got a firm ‘no’.  But then a free Tunnochs teacake appeared with my coffee.  Lovely stuff.

Leigh's Van

The title of this post was a variant on a suggestion from a kind colleague of mine when she saw the photo below after my accident on my final day on Orkney (there is more on twitter if you are that sad).  You really can’t get respect from colleagues these days! Don’t let my misfortune put you off visiting a glorious part of Scotland.

Yma o Hyd

Posted in Community, Cooperative Group, Creative Places, Environmental Quality, Food Tourism, Heritage, High Streets, Independents, Lidl, Orkney, Personal, Places, Pound Shops, Poundland, Public Realm, Retail History, Scotland's Islands, Seafood, Small Shops, Small Towns, Stirling, Tourism, Town Centres, Towns, Understanding Scottish Places, Urban History | Tagged , , , , | 3 Comments

“We’re in the Money”

A couple of weeks have gone by since the notion of a merger of Asda and Sainsbury began to be debated in the media.  During that time I wondered whether to add to the coverage via this blog or to let it lie, and let my comments on radio and TV in Scotland speak for themselves.  But in the end the Mike Coupe audition for ‘best tactless singing’ in the run up to Eurovision won the day.  What was he thinking?  And even more so, what are his customers and his suppliers now thinking?  Crass doesn’t begin to cover it.

So what can we say about the proposal?  It seems to be Wal-Mart throwing in the towel in the UK, so if it does not go ahead it is hard to see where this will leave them.  This is not, in my view, likely to be concluded soon, and with Asda head office likely to be more affected, there may be some strategic personnel jumping ship/cherry picking in the meantime.  For Wal-Mart this is a rather risky throw of the dice, but as I argued in 2011 they had been rather forced into Settling for Second Best (download my paper Settling for Second Best).

Most of that risk is embodied in the experts used by the Competition and Markets Authority.  Surely they have to look at this with a rather critical eye and take their time to do a thorough job.  After all if they can look at single or small numbers of overlap stores in other takeovers, then surely this raises real competition issues.  But then I had convinced myself that Tesco and Booker would be a drawn out investigation and could ultimately lead to sell-offs or refusal.  How wrong was I?  Perhaps the rise of the discounters and the threat of new entrants and the internet, as well as the change to the two markets approach, renders the CMA mute?  (or is that moot?)

Assuming that the CMA regains its voice and orders store sell offs or closures, then this is where it gets interesting.  Are there buyers out there, and does it matter if there are not?  Some stores would be attractive to existing players in some locations, though might not help Sasda or Asbury or whatever we call it.  Some may not be attractive (or allowed).  But could a new entrant e.g. Amazon make a move and how might that be realised and responded to?  Maybe shutting down is a more attractive idea (if allowed?).  Whatever, I can’t see any circumstances where the Mike Coupe ‘no store closures’ can be true.  There will be job losses.

These losses will also be felt by the two company’s staff and by suppliers.  If the 10% reduction in prices is to be met, then there will need to be savings in overheads, buying and distribution at least.  This will mean facilities will close and staff will be lost in stores, distribution centres and head offices.  Suppliers will be expected to pony up their contributions as well, which will be easier for some (the larger) than others (smaller ones).

And finally, what of the competitive effects?  Tesco will be back as #2 in the market if this is allowed and the UK will be a duopoly.  Do we really want this to happen?  There will also be quite an effect in some non-food markets and segments and here power may also be seen and executed.  Will this be good for the consumer?  I suspect Asda and Sainsbury customers will be worried about their own brand dilution.  Price cuts always play well, but not if the costs are a limited choice and confusion.  But then, from Mike Coupe’s choice of song, does the consumer really matter and which executives will be around to see it through?

In case anyone wonders how Asda got to this point, I link below (for downloading) a range of papers from a while back that I  produced on the company since the Wal-Mart entry:

Walmart’s World– book chapter (2006) on Wal Mart and Internationalisation

Asda Walmart in the UK – book chapter (2006) on Wal-mart’s takeover of Asda and the implications

When tony met bobby – paper (2007) on the very odd meetings between the Government and Wal-Mart prior to the takeover

Settling for Second best – paper (2011) reflecting on the lack of progress of Asda ten years after thew takeover

 

 

Posted in Asda, Booker, CMA, Competition and Markets Authority, Consumers, Food Retailing, Government, Mergers, Policy, Retail Change, Retailers, Retailing, Sainsbury, Store Closures, Suppliers, Tesco, Wal-Mart | Tagged , , , , , , , , , , , | 4 Comments

Shops opening and expanding, queues outside: the High Street picture that’s not making the national news

I recently had an exchange with Iain Nicholson around media coverage of the high street. it followed my recent diatribe about data. I have known Iain for a few years and admired the work he has been doing in towns around Oxfordshire. I asked him if he’d like to put a viewpoint forward for this blog and he agreed readily. What follows is his take (and some photos) on town things.

You can read more about Iain at www.prbi.co.uk and he is on Twitter @prbi_Iain

“Carnage, ravaging, crisis, dying! Words that are becoming all too common in the gloomster national media reporting of the High Street and our town centres. Our experience of working across towns tells us it is tough and there are challenges to face. But carnage? Really?

No!

Trouble is, the hysteria is hiding the good and, maybe more importantly, drowning out sensible conversation about what can and needs to be done, and the practical help we need from government and our local councils.

  1. The business rates system, as is widely agreed, is wholly unfit for purpose and we can point to cases where it’s a barrier to empty units being let – especially some of the available reliefs.
  2. Use Classes Guidance is equally unfit for purpose. The A1 category is not just for shops so non-shop uses can take on a ‘shop’ unit without needing to apply, with the predictable: “Oh not another…!” refrain as a result. In fact, it seems even a change to A2 uses, which would’ve been challenged as a loss of A1 before, are going through on the nod, so we see office uses taking on what were shop units, again reducing the retail core which can do so much for the attractiveness and variety of a town centre’s offer. If there were no demand from would-be shop tenants you could make the case, but our experience is that this isn’t so, and retail uses are being blocked out.
  3. Parking Policy – if it was health it would be called a postcode lottery. In (too) many places it’s a cash cow being run by councils with no account being taken of the impact on town centres.
  4. ‘Town Centre First’ Policy – it’s hard to find anyone who believes we have one! In our experience its current outputs are very lengthy council officer reports, developers commissioning consultants to write submissions that ‘answer’ the TCF criteria…and out of town retail centres approved (either first up or on appeal) that then inevitably damage the nearby town centre.

With concerted practical help on these policy shortcomings, the great work being done by town teams, town partnerships and BIDs in our town centres has a better chance to flourish.

Admittedly our own work has us in a small and local sample of town centres, but we won’t be the only ones to report shops opening and/or expanding. And it’s not just the “Oh not another…!” kinds, it’s antique shops, jewellers, toy shops, sports shops, interiors and upcycling stores and more.

And it isn’t just our towns that have seen pictures of queues outside #indie record stores and comic shops and bookshops and butchers.

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We’ve run successful pop-up-shop projects to create a pipeline ready to take on a town’s empties, giving businesses a town centre start to help overcome a significant barrier to start-ups – the typical landlord/agent requirement for 3, 5 or 10-year leases before they have the confidence and track record to warrant that. We take on windows of empty units to create attractive displays to improve their look while work to get them let continues. We’re encouraging businesses to share units, adding an extra offer to attract customers, dividing the rent burden and reducing the time each needs to staff the shop (especially valuable where those involved are designer/makers). We’re promoting what we call #morethanretail, where shop owners with a skill use it to run classes and workshops, as an extra income stream but also to generate a new customer base. We’re facilitating the take up of space by businesses outside the traditional ‘shop’ type (tho some have a retail/sales element) but which, in their own way, attract footfall that in turn supports other elements of the town centre mix. Examples include gyms, reptile rescue centres, galleries run by collaborations of artists, community spaces, kids play cafés, board game hubs & more. And we’re encouraging landlords to split larger empty units because the bulk of the demand we see is from smaller, #indie, businesses, so that splitting helps accommodate to them.

These approaches are all elements of a focus for our town team work on empty units. In each town centre we’ve worked we started with a rigorous audit of its empty shops to see what the barriers are to their being let, then worked with landlords and agents to overcome them. We were told recently by a senior place management leader that we were “sadly rare” in taking this approach. Maybe it’s time it became all too common!”

Posted in Car Parking, Consumers, Creative Places, Government, High Streets, Independents, Local Retailers, Localisation, Oxfordshire, Places, Planning, Policy, Producers, Record stores, Retail Diversity, Retail Economy, Retailers, Small Shops, Small Towns, Spaces, town centre first, Town Centres, Towns, Vacancies | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Try Before You Buy: A ‘Returns Tsunami’?

The rise of the internet as a channel of purchase and distribution has been a major transformation for consumers and also for many retailers.  Whilst distance selling including mail order had been present for centuries, the internet offers a radically different proposition overcoming distance and time in many cases.  As can be seen in the growth of sales volumes, consumers have taken to the channel.

There has also been a long tradition of academic research into the area of ‘rogue’ customers.  This has many facets but one angle has focused on customers who buy products (often clothing) in the knowledge they will return them – either after trying them on at home or after use!  This phenomenon existed before the internet, but has grown steadily.  Internet shopping has given such behaviour a tremendous boost.  With rapid delivery and relatively easy return, consumers have begun to order more products, try them on, select or use one or none and then return some or all of them to the retailer.  There are a number of issues with this.

For the consumer there is the possible hassle of sending back products and waiting for reimbursement.  Sometimes there is real cost as well as time in this. Retailers however have been trying to make this as easy as possible for consumers in the belief that this is great customer service which provides loyalty and protects sales.

For retailers there is the obvious real distribution cost, the opportunity cost of lost sales and possible damage, as well as the need to spend time and money on handling returns and organising repayment.  If not careful, the sheer volume of this work skews the business model and affects profitability.

Since starting this blog I have received a number of unsolicited reports and offers of material for promotion or publication.  I tend to be very selective as many have somewhat questionable statistics (and motives) and most are out to sell something.  I am flattered but hopefully not deceived.  Most get read and then forgotten.

But, one the other week did grab my attention.  It was on the ‘returns tsunami’ that the new internet retail model of  “Try Before You Buy” threatens to unleash.  ASOS is one of the leading pioneers of try-before-you-buy, launching its initiative in November 2017 in conjunction with payment partners Klarna. The firm has since been followed by other retailers including Top Man and Schuh.

Top Man

This option enables customers to order multiple items before deciding what they’d like to keep. There’s no upfront cost – shoppers simply pay for anything they keep after a certain number of days, usually thirty days following dispatch. They return anything else that they don’t want, for which they are never charged.  It means that customers can order and try items as they would in-store but crucially they do not have to wait for returns to be processed in order to receive reimbursement for goods that they don’t want.

For a consumer this offers a benefit of not paying for things immediately but the disadvantage of moving closer to the club or subscription model.  It adds another reason to order more products.  For retailers it perhaps provides some control of a current situation but does need to be well managed, certainly in terms of returns. They hope that once consumers have the product in their hands they will either love it or forget to return it and then get charged.  And yes, the authors of this report do have an angle, as they have systems to help make this work.

I am not sure how this will be taken up – by retailers or consumers – but there is a real point here whatever happens.  Internet retailing is changing how we shop and how we think about shopping, and retailers have to cope with the fall out from this.  Being efficient and effective for returns, for both consumer and business reasons, is now part of doing retail and some are doing it better than others. This is what marks it out from old style hire purchase catalogue retailing, where after all you also got the product before you paid for it.

The report can be downloaded here.

Posted in Asos, Availability, Catalogues, Consumer Choice, Internet shopping, Loyalty, Membership, Returns, Supply Chains, Sustainable Development, Try before you buy | Tagged , , , , | Leave a comment

“No Town Immune”: Data and reporting

On Tuesday afternoon, I was contacted by a journalist (Stephen Naysmith) from The Herald about the upcoming Local Data Company/PwC report on high streets.  He sent me the (then) embargoed press release.  I attach it here for those interested and the piece that ran in The Herald with some comment from me is here.

Wednesday morning saw the story being the lead in some papers and on the front page of others e.g. Scotsman (though the headline seemed to change from the first edition), National, TelegraphThe BBC reported it too under the headline of “no town immune”, as the press release had said.  What really got me was the looseness of reporting in some instances and the blaming of the SNP for the damage to the high streets in the other e.g. Express.

SNP Express

I took to twitter with some thoughts (read from bottom up).

Perhaps the key tweet was:

LDC #2

Given the interactions on Twittter I write down some of my thoughts here. It’s important to note perhaps that I do tend to get agitated about data consistency and comparability (ask my colleagues in the USP consortium) and irritated by the mis-use of data by newspapers and politicians.

So what does the press release show?

  1. The data for Scotland is based on the 8 largest towns and on multiple retailers (5 or more stores) only. This is partial a reflection of the ‘high street’.  There is an issue thus of coverage for Scotland.
  2. The spatial boundaries for these towns and centres are postal towns in Scotland and not town centres as in England and Wales. There is an immediate issue of comparability.
  3. The Scottish decline of -4.5% reported vs elsewhere at -2.6% is calculated on this limited data set for Scotland. There appear to be 8 towns used in Scotland and 492 elsewhere in England and Wales. This seems neither consistent nor comparable.
  4. The figures for rise and decline by sector in the press release e.g. for takeaways, is more ambiguous and I am unclear on what data set this is calculated. It seems to say that 25% of all female clothes shops in Scotland have closed in 2017 and that we increased the number of Chinese takeaways in Scotland by 50% in the same period. I knew the Scottish diet was bad but really?? I assume these figures are derived from the 8 towns used, but given the data is meant to refer only to multiple retailers how can this be?
  5. The press release talks about ‘no town immune’ yet the data for Scotland refers to only 8/479 towns in Scotland. It also does not cover high streets in spatial or operational terms e.g. no independent retailers or small chains are included in the data.
  6. The headlines blaming the SNP can not be laid at the feet of the press release. All regions show decline, though the press release does point out the claimed higher rate in Scotland.  Sub-editors and editors (and proprietors) should carry the blame for this politicisation and for not looking at the data.
  7. Labour and Lib Dem politicians who jumped on the story in the press and blamed the SNP for destroying small businesses and rural towns should really take a look at the data and report/press release before they comment. The data do not cover small businesses and do not cover rural towns in Scotland. Their comments are inaccurate.

All this is a shame as some points from the report and data did need to be made, but got lost in the coverage:

  1. We are seeing declines in multiple outlets in retail – in high streets, retail parks and shopping centres – and there is a retail, and a place/town, issue. But as this blog has noted for years, this is a structural realignment deriving from decades of over expansion and from changing technology and consumer behaviour.  We should not be surprised by what is happening (see also Matthew Hopkinson’s blog) but record and recognise the changes and consider what needs to be done to make places and retail fit for the next decade rather than seek to expect to return to the 1980s or earlier.
  2. The Local Data Company (and we work with them) does a very valuable job in providing data and has a good coverage of places with regular updating. It does work in Scotland in town more than the 8 places in Scotland reported here.  In an ideal world LDC would be funded to provide a census of retail outlets on a regular basis – they have a good base from which to start and links to other, official, sources would only improve this.  But partial data and on non-comparable bases help no-one, especially when the data are willfully misused (which of course is not LDC/PwC’s fault).
  3. Across the country towns/places are trying to develop positively and as behaviours change meet the needs in retail and other sectors. Some of this involves building new business, supporting independents and seeking innovation and diversity in retail and across sectors. Some of this is Scotland having a stronger rates relief system for independent and small businesses than elsewhere.  Narrow foci or political posturing fails citizens across the board.

No town immune – perhaps not; but not on this evidence and certainly not on some of this reportage. Check the press release and the coverage and judge for yourself.

 

 

Posted in Academics, Closure, Data, Government, High Streets, Independents, Internet, Local Data Company, Online Retailing, Places, Retail Failure, Retailers, Scotland's Town and High Streets, Scottish Retailing, SNP, Town Centres, Towns, Understanding Scottish Places, Vacancies | Tagged , , , , , , , , , , | 2 Comments

Tartan Cents: Linking the Scottish Global Diaspora

Tartancents

The Scottish Diaspora is extensive and has an active engagement with Scotland.  Having lived in the US and seen Highland Games and other Scottish links, this lineage and linkage is obviously tangible. It is also this weekend the 20th Anniversary of New York Tartan Week, something which has been growing steadily.

Despite the visible presence of Scots and Scottish heritage in the US, the question was whether something even more tangible could be created? From discussions between Phil Prentice, Chief Officer, Scotland’s Towns Partnership and Rob St. Mary, Director of Outreach at Patronicity, Detroit, the idea of Tartan Cents was born. The concept was initially unveiled at the Scotland’s Towns Conference in Paisley in November 2017.

The formal launch of Tartan Cents is today.

Tartan Cents is a pilot programme designed to create a platform to mobilise Scotland’s US based diaspora through an innovative grant funding platform that will seek support for three iconic Scottish regeneration projects.

US-based Patronicity’s platform supports community crowd-granting for towns and cities across the US. Working with Scotland’s Town Partnership, Tartan Cents will seek contributions to link up Scottish diaspora around the world to strengthen community links in the homeland by building bridges and sharing stories, focusing on one of three pilot projects. Tartan Cents is founded on the premise that Scotland matters well beyond her borders.

Rob St. Mary of Patronicity, said:

“Patronicity has helped dozens of communities in the United States create better places to live, work, and play through the power of crowdgranting over the past 5 years.

“We are honoured that our first international foray is Scotland, for several reasons. First, we know the innovative spirit of Smith, Watt, Carnegie, and so many others still burns bright inside today’s Scots. That fire can help make stronger, more vibrant communities for all.

Second, a very personal one, Scotland is the homeland of my mother who emigrated to the U.S. with my aunt and grandparents in 1970. I still have close family and ties in Scotland. I feel many of us who share this great heritage have sought a meaningful way to connect back home.

“I see Tartan Cents, in partnership with local communities, as a way to give back to a place that has given us so much.”

 

Pilot Projects

The three pilot projects are ‘The Forbes Legacy, Pittencrieff House Project,’, the ‘Adam Smith Birthplace Initiative’ and the ‘Spirit of Scotland’ project based in Ayrshire. Each project has already secured thousands of pounds in match funding and donations to seek to reach their fundraising targets.

 

Pittencrieff

“The Dunfermline based Pittencrieff House project is inspired by General John Forbes’ legacy. Pittencrieff House, which stands in Pittencrieff Park near to the birthplace of Andrew Carnegie, was the family home in Scotland. From here, General Forbes left to fight for what is now modern America and to found the city of Pittsburgh in 1785.

The house is a living symbol of our Scottish-American shared history, yet it is all closed up. With generous support, we can jointly bring about the transformation which will allow our community and your heritable community to access its unique transatlantic story.

The aim is to create community events, education projects, exhibitions and vibrant activity to make the house the essential hub of this Park for all.”

Video:  https://youtu.be/ccKQsoWOJdU

Patronicity: http://Patronicity.com/Forbes

 

adam smith

“The Adam Smith Global Foundation are seeking to connect the past, the present and the future of the ‘Son of Kirkcaldy, Father of Nations’.

Kirkcaldy is the birthplace of world renown philosopher and economist. The Birthplace initiative is seeking to raise £100,000 to support and continue Smith’s heritage and legacy, which started nearly 300 years ago. ‘The Wealth of Nations’ was first published in 1776, the same year as the Declaration of Independence, influencing America’s Founding Fathers.

Their international ask is to purchase and return Adam Smith’s garden back to its former glory as an 18th Century Merchant’s Garden, and for Smith – the boy, the man, the philosopher, and the economist, to be brought back to life using augmented reality technology.”

Video: https://youtu.be/MnTZM6Zv5kk

Patronicity: http://Patronicity.com/AdamSmith

 

Spirit of scotland

“Spirit of Scotland will be an Augmented Reality Town Trail, based in Girvan, South Ayrshire, six miles from the Trump Turnberry Resort and Golf Course. By incorporating clever digital content, easily accessible from smartphones and tablets and a sign-posted trail which leads you through wonderfully-interpreted stopping points, the project will be creating something special for the enjoyment of the entire community.

The intention is to create this trail during 2018, to coincide with the 350th Anniversary of Girvan receiving its historic Burgh Status. The trail will walk in the footsteps of Robert the Bruce, King of Scotland in 1306 and learn about the spider which inspired him to keep fighting. March forward in time to explore the life of Robert Burns, Scotland’s national poet, who produced traditional ballads, romantic songs and thought-provoking poems and re-live the lives of local fisher-folk, the Irish weavers, whisky smugglers and hear stories about the man-eating cannibal called Sawney Bean.”

Video:  https://youtu.be/SRyKRkxeM4c

Patronicity: http://Patronicity.com/SpiritOfScotland


The Tartan Cents Pilot project launches Friday 6 April and runs to Friday 4 May. It is available to view (and to donate) at  https://www.patronicity.com/tartancents 

A fuller overview document can be downloaded here.

You can also find Tartan Cents at @TartanCents #TartanCents

Tartan Cents Cover

 

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