Tag Archives: Customer engagement

BrickMeetsClick: The Lidl Social Price Drop

Posted on December 8, 2016 by Leigh Sparks

A few years ago I was invited to became a “Black Belt” on the retail and retail technology site Brick Meets Click. This involves some occasional retail debate and commentary and some interaction with various retail stories and news. I … Continue reading →

Posted in BrickMeetsClick, Christmas, Competition, Customer engagement, Food Retailing, Lidl, Pricing, Retail brands, Social media, Twitter | Tagged , , , , , , | Leave a comment

Navigating The New Retail Landscape

Posted on August 8, 2016 by Leigh Sparks

Readers of this blog will be aware of the occasional use of guest bloggers and of book reviews.  A couple of weeks ago my colleague Steve Burt showed me a new retail book he had bought, authored by two contemporaries … Continue reading →

Posted in Academics, Books, Consumer Change, Consumers, Customer engagement, International Retailing, Internet, Multichannel, Retail Change, Retail leadership, Retailers, Strategy, Technology | Tagged , , , , , , , , | 1 Comment