Author: Leigh Sparks
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Tag Archives: returns
Try Before You Buy: A ‘Returns Tsunami’?
The rise of the internet as a channel of purchase and distribution has been a major transformation for consumers and also for many retailers. Whilst distance selling including mail order had been present for centuries, the internet offers a radically … Continue reading
Black and Blue
Some further thoughts on Black Friday, as it has become a disruptive event: The spike in sales was unprecedented, as shown by John Lewis and the figure below (courtesy of @neilretail). This cascaded into problems with store service and then … Continue reading