Author: Leigh Sparks
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April 2022 -new journal article published (Journal Articles page) on Twenty-One Years of Going Shopping and Marketing History
January 2022 – removal of some redundant pages, reordering of some material, the addition of some new pages (under Commentaries), and some changes to some of the text throughout
Top Posts & Pages
- Shopping: the cost of living crisis - Q&A with The Conversation
- London's Welsh Dairies: The Welsh Milk Trade
- UK Grocery Market Share 1997-2019
- A Retail Strategy for Scotland
- Co-operative Tokens, Sports Direct and The Bristol Pound
- Departing Stores and Place Vandalism
- Twenty One Years of UK Grocery Market Share
- Grocery Market Shares in the UK 2020
- The Great Tapestry of Scotland in Galashiels
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Tag Archives: Place marketing
Place Based Loyalty
We have a new academic paper out – on place marketing and place based loyalty schemes (details at end of blog) – and in addition to wanting to say something about it, I felt the time was ripe for setting … Continue reading
Posted in Bids Scotland, Data, Local Multiplier, Local Retailers, Localisation, Perth, Places, Retailers, Scotland's Town and High Streets, Stirling, Uncategorized, University of Stirling, Urban
Tagged Bids Scotland, Data, Gift cards, Local Retailers, Perth, Place loyalty, Place marketing, Research, Stirling, University of Stirling
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