Author: Leigh Sparks
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March 2021 – Personal Biography redesigned and updated
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October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
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- The Place for Older Consumers
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Tag Archives: Place marketing
Place Based Loyalty
We have a new academic paper out – on place marketing and place based loyalty schemes (details at end of blog) – and in addition to wanting to say something about it, I felt the time was ripe for setting … Continue reading
Posted in Bids Scotland, Data, Local Multiplier, Local Retailers, Localisation, Perth, Places, Retailers, Scotland's Town and High Streets, Stirling, Uncategorized, University of Stirling, Urban
Tagged Bids Scotland, Data, Gift cards, Local Retailers, Perth, Place loyalty, Place marketing, Research, Stirling, University of Stirling
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