Author: Leigh Sparks
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March 2021 – Personal Biography redesigned and updated
January 2021 – Updates of Media Commentary and Journal Articles page structures
October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
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- "Soaring Vacancies" : perhaps or perhaps not?
- Grocery Market Shares in the UK 2020
- London's Welsh Dairies: The Welsh Milk Trade
- Co-operative Tokens, Sports Direct and The Bristol Pound
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Tag Archives: Hypermarket
Brand Extension – where next?
Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading
Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco
Tagged Brand Extension, Brands, Easyjet, Hypermarket, Retail, Tesco
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