Author: Leigh Sparks
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January 2021 – Updates of Media Commentary and Journal Articles page structures
October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
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Tag Archives: Easyjet
Easy, it Ain’t
What with the announcement by a number of retailers that they are re-considering the tone of voice and announcements made by their self service checkouts and others who are removing such non-human (inhuman?) equipment, it has not been a good … Continue reading
Bread of Heaven
A couple of years ago this blog fell silent for a month or so. No, it was not one of my extended holidays (if, only), but rather involved me being otherwise occupied around the death of my father. Well, my … Continue reading
Brand Extension – where next?
Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading
Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco
Tagged Brand Extension, Brands, Easyjet, Hypermarket, Retail, Tesco
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