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Author: Leigh Sparks
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October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
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Tag Archives: Consumer Choice
Retail Disruptors – the spectacular rise and impact of the hard discounters
The rise of the hard discounters is a well-observed phenomenon of continuing research endeavour and commentary. In the UK, as is well known, Aldi and Lidl have captured considerable market share over the last decade. ‘Retail Disruptors’ by Jan-Benedict Steenkamp … Continue reading
Posted in Academics, Aldi, Competition, Consumer Choice, Discounters, Food Retailing, Jack's, Lidl, Market Shares, Pricing, Retail Change, Retailers, Strategy, Uncategorized
Tagged Aldi, Book, Competition, Consumer Choice, Discounters, Disruptors, Food retailing, Jack's, Lidl, Market share, Pricing, Strategy
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Whose Responsibility is it Anyway?
A few weeks ago I took part in a workshop organised by the Stirling Management School’s Behavioural Science group and supported by SIRE (Scottish Institute for Research in Economics). The topic was consumer preferences, perceptions and decision-making, mainly in the … Continue reading
