Author: Leigh Sparks
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April 2022 -new journal article published (Journal Articles page) on Twenty-One Years of Going Shopping and Marketing History
January 2022 – removal of some redundant pages, reordering of some material, the addition of some new pages (under Commentaries), and some changes to some of the text throughout
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Category Archives: Try before you buy
Try Before You Buy: A ‘Returns Tsunami’?
The rise of the internet as a channel of purchase and distribution has been a major transformation for consumers and also for many retailers. Whilst distance selling including mail order had been present for centuries, the internet offers a radically … Continue reading