Author: Leigh Sparks
-
Follow me on Twitter
My TweetsPage Updates
May 2021 – Journal Articles page updated with two new academic papers in Planning, Theory and Practice, and Sustainability, joining our Ageing & Society paper
March 2021 – Personal Biography redesigned and updated
January 2021 – Updates of Media Commentary and Journal Articles page structures
Top Posts & Pages
- Grocery Market Shares in the UK 2020
- National Planning Framework 4 - the consultation
- Should every encouragement have an equal and opposite discouragement?
- Retail Impact Assessments: Time for a Rethink?
- Fighting Fit? Independent Convenience Stores and the Public Health Agenda
- Twenty One Years of UK Grocery Market Share
- Co-operative Tokens, Sports Direct and The Bristol Pound
- A New Future for Scotland's Town Centres - (1) Introduction to our Report
- Towns and Town Centres in Scotland: reflections six years on from Fraser
- Analysing and Understanding Shopping Centres
Writing About ...
Archives
- Follow Stirlingretail on WordPress.com
Blogroll
Meta
RSS Feed
Category Archives: Private brands
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
1 Comment
Stirlingretail 