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Author: Leigh Sparks
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16.08.2018 New article added to the publications section
02.08.2018 Publications updated to include three new articles
12.07.2018 Our latest Trading Places column for Town & Country Planning is now available on the Trading Places section of this blog
Top Posts & Pages
- Retail Branding: it's not (just) private label
- Free the Fife One!
- About Leigh Sparks and this Blog
- Twenty One Years of UK Grocery Market Share
- The ‘squeezed middle’ and the domino effect in the grocery supply chain
- Taxing Times: Tesco and Poland
- Presentations
- Town Centre Toolkit Launched on the New Scotland's Towns Partnership Portal
- A Lidl Surprise?
- Fully Funded ESRC Collaborative PhD Studentship on Scottish convenience store retailing
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Category Archives: Private brands
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
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