Author: Leigh Sparks
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March 2021 – Personal Biography redesigned and updated
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October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
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- Grocery Market Shares in the UK 2020
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- Screen Time? Cinemas and Town Centres
- Retail Sales in Great Britain, January 2021
- Twenty One Years of UK Grocery Market Share
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Category Archives: Private brands
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
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