Author: Leigh Sparks
-
Follow me on Twitter
My TweetsPage Updates
March 2021 – Personal Biography redesigned and updated
January 2021 – Updates of Media Commentary and Journal Articles page structures
October 2020 – Additions of recent articles in Social Science & Medicine and Marketing Theory to the Journal Article section
Top Posts & Pages
- Grocery Market Shares in the UK 2020
- The Place for Older Consumers
- Screen Time? Cinemas and Town Centres
- Retail Sales in Great Britain, January 2021
- Twenty One Years of UK Grocery Market Share
- A New Future for Scotland's Town Centres - (2) Summary of our Approach
- About Leigh Sparks and this Blog
- A Japanese Eataly? In Singapore?
- Tesco Trails
- Vending Machines and the Internet
Writing About ...
Archives
- Follow Stirlingretail on WordPress.com
Blogroll
Meta
RSS Feed
Category Archives: Private brands
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
1 Comment
