Category Archives: Loyalty

Retail Branding: it’s not (just) private label

Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling.  I have written a couple of things on branding in … Continue reading

Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing | Tagged , , , , , , | Leave a comment

Marks and Sparks

In the dim and distant past, when I first arrived at the University of Stirling, I was one of number of research follows and assistants involved in establishing the Institute for Retail Studies under the leadership of John Dawson. One … Continue reading

Posted in Experiential, Loyalty, Loyalty Schemes, Marks and Spencer, Membership, Relationships, Sparks, University of Stirling | Tagged , , , , , | Leave a comment

A Lidl Surprise?

August is traditionally the silly season in the media, as journalists and readers/viewers take advantage of the summer weather and holidays (well that’s the theory) and disappear, leaving space for all sorts of outlandish reporting attempting to fill column inches, … Continue reading

Posted in Discounters, Food Retailing, Lidl, Loyalty, Loyalty Schemes, Market Shares, Scotland | Tagged , , , , , , | 2 Comments

Re-imagining the High Street with Technology

The Grimsey Review of 2013 very strongly made the case that the high street of the future (or indeed of the present) has to embrace the digital world into which many of us have increasingly moved. As technology and consumers … Continue reading

Posted in Bill Grimsey, Car Parking, High Streets, Independents, Loyalty, Multichannel, Online Retailing, Regeneration, Technology, Town Centres | Tagged , , , , | Leave a comment