Category Archives: Loyalty Schemes

Marks and Sparks

Posted on November 2, 2015 by

In the dim and distant past, when I first arrived at the University of Stirling, I was one of number of research follows and assistants involved in establishing the Institute for Retail Studies under the leadership of John Dawson. One … Continue reading →

Posted in Experiential, Loyalty, Loyalty Schemes, Marks and Spencer, Membership, Relationships, Sparks, University of Stirling | Tagged , , , , , | Leave a comment

A Lidl Surprise?

Posted on September 3, 2015 by

August is traditionally the silly season in the media, as journalists and readers/viewers take advantage of the summer weather and holidays (well that’s the theory) and disappear, leaving space for all sorts of outlandish reporting attempting to fill column inches, … Continue reading →

Posted in Discounters, Food Retailing, Lidl, Loyalty, Loyalty Schemes, Market Shares, Scotland | Tagged , , , , , , | 2 Comments