Category Archives: Formula

Brand Extension – where next?

Just a normal week then; Tesco abandoning China, Greggs complaining about the British weather – too hot again, and John Lewis sales down 43% (oh, ok that was their Westfield Stratford store only) . But just when I thought it … Continue reading

Posted in Brand Extension, Brands, Format, Formula, Hypermarket, Promotion, Retailers, Retailing, Tesco | Tagged , , , , , | 2 Comments