Category Archives: Corporate branding

Singapore’s Scary Monsters

Back in the warmth of Singapore for our graduation and alumni events and associated student and other meetings, and there seemed to be only one question people had for me; what could be done about Singapore’s ailing retail sector?  On … Continue reading

Posted in Adjacencies, Art, Brands, Corporate branding, Customer engagement, Design, Experiential, Flagship, Food and Beverage, Gentle Monster, Korea, Malls, Online Retailing, Retailers, Retailing, Shopping Centres, Singapore, Space, Vacancies | Tagged , , , , , , , , , , , | 1 Comment

Retail Branding: it’s not (just) private label

Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling.  I have written a couple of things on branding in … Continue reading

Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing | Tagged , , , , , , | Leave a comment