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Author: Leigh Sparks
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My TweetsPage Updates
2.11.2018 Details of my two new books added – Logistics and Retail Management and Food Retailing and Sustainable Development
12.07.2018 Our final Trading Places column for Town & Country Planning is now available on the Trading Places section of this blog
Top Posts & Pages
- Yours for £1 (not really)
- Retail Branding: it's not (just) private label
- Pontypool vs Penarth: Rugby and The High Street and Town of 1951
- Co-operative Tokens, Sports Direct and The Bristol Pound
- Taxing Times: Tesco and Poland
- Embracing Failure in the Shadow of Success
- The Lost Broch of Stirling
- Twenty One Years of UK Grocery Market Share
- "Destination High Street - Restoring Vibrancy to Scotland's Towns"
- Trends in Retailing and Leisure in Scotland's Towns and Cities
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Category Archives: Corporate branding
Ghosts in the Rockies
In one of the many ironies of destroying my knee in May, we were left with a race against time to see if I was fit enough to go on a booked holiday in late August and early September. Would … Continue reading
Posted in Advertising, Architecture, Buildings, Canada, Corporate branding, Downtown, Ghost Signs, Heritage, High Streets, Historic Shops, Places, Retail History, Signage, Small Towns, Streetscapes, Urban History, USA
Tagged Canada, Coca-Cola, Ghost Towns, Ghostsigns, Heritage, High Streets, Historic Shops, Museums, Retail History, Retail Marketing, Signs, USA
1 Comment
Singapore’s Scary Monsters
Back in the warmth of Singapore for our graduation and alumni events and associated student and other meetings, and there seemed to be only one question people had for me; what could be done about Singapore’s ailing retail sector? On … Continue reading
Posted in Adjacencies, Art, Brands, Corporate branding, Customer engagement, Design, Experiential, Flagship, Food and Beverage, Gentle Monster, Korea, Malls, Online Retailing, Retailers, Retailing, Shopping Centres, Singapore, Space, Vacancies
Tagged Experiential, Food and Beverage, Gentle Monster, Korea, Malls, Shopping Centres, Singapore, Space, Store Adjacencies, Sunglasses, Tourism, Vacancies
1 Comment
Retail Branding: it’s not (just) private label
Over a long period, retail branding research, led by Steve Burt, has been one of the main areas of research for my colleagues and myself at the University of Stirling. I have written a couple of things on branding in … Continue reading
Posted in Academics, Brand Extension, Brands, Consumer Change, Corporate branding, Labelling, Loyalty, Private brands, Private Label, Retail brands, Retail Change, Retailer Branding, Retailers, Retailing
Tagged Brands, Corporate branding, Private brands, Private Label, Retail Branding, Retailers, Retailing
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