“The Preston Model”: Community Wealth Building

During the National Review of Town Centres, I was introduced to Neil McInroy and his work as the Chief Executive of CLES.  We subsequently begin to work together on the specific project of Understanding Scottish Places and he has been a valuable partner and sounding board/agitator in the work of Scotland’s Towns Partnership.

All the while I was vaguely aware of CLES’ work elsewhere and in particular began to hear about specific ideas being operationalised in Preston.  This more recently has been codified in the media as ‘The Preston Model’ and is an approach to local community wealth building.

So, what is the Preston Model and what is community wealth building?  Ask Preston City Council or CLES is one answer, but another is to read the short report on ‘How we built community wealth in Preston: Achievements and Lessons’ which they have recently produced and can be freely downloaded here.

This report tells the story, the impacts and the lessons learned and the authors hope it will act as an inspiration for other places.  It is not a finished process and more always needs to be done, but the report (and the associated publications and videos on the CLES website) gives some thoughtful ideas and starting points.

Community-wealth building according to the report comprises a blend of five strategies:

  • Plural ownership of the economy – more diversity and local ownership of economic power
  • Making financial power work for local places  – harnessing the wealth/spend that already exists locally
  • Fair employment and just labour markets – anchor institutions leading on stimulating the local economy and social cohesion of communities
  • Progressive procurement of goods and services – developing dense local supply chains
  • Socially productive use of land and property – using assets and anchor institutions to grow community use and citizen ownership.

You can assess for yourself whether this is possible in your place and if it would work as it has begun to in Preston.  It is in a way a blend of self-awareness and self-help but for the good of a place not an individual (though they benefit as well).  It is about understanding what a place can be rather than pining for what it once might have been, as so many local leaders and others are prone to do.

The report provides eight key lessons from Preston, noting that this approach to community wealth building:

  • Works
  • Is the work of many hands
  • Must be unique to place
  • Is about public service
  • Means a diversity of suppliers
  • Tells a story that people want to hear
  • Is not a ‘model’ but an inspiration
  • Is both a policy approach and a way of working.

These are strong lessons to learn, live by and implement in any place. It is not a model to be lifted but some thinking about how we might change a place. If interested, please read more and be inspired to see whether some of the ideas can be used in your town.



About Leigh Sparks

I am Professor of Retail Studies at the Institute for Retail Studies, University of Stirling, where I research and teach aspects of retailing and retail supply chains, alongside various colleagues. I am Chair of Scotland's Towns Partnership. I am also a Deputy Principal of the University, with responsibility for Education and Students and a Fellow of the Royal Society of Edinburgh
This entry was posted in CLES, Community, Governance, Innovation, Local Authorities, Local Multiplier, Localisation, Networks, Places, Reinvention, Relationships, Scotland's Towns Partnership, Supply Chains, Sustainability, Town Centre Review, Towns, Uncategorized, Understanding Scottish Places and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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