Trends in Retailing and Leisure in Scotland’s Towns and Cities

In late November a good audience gathered before breakfast in Glasgow for the Local Data Company/University of Stirling 5th Scottish Retail Summit, and heard presentations and discussions about trends in Scottish retailing and town centres. The infographic at the end of this blog provides some headlines and my introduction and commentary will be made available on this blog in the New Year.

In the meantime however, the chair of the morning, Jane Bradley from the Scotsman, and Matthew Hopkinson from the Local Data Company have authored short immediate commentaries. The originals can be found on the Local Data Company website (see links below), but are reproduced here as well:

Jane Bradley writes:

“It is something which many retailers would find it hard to face up to.

“We just have too many shops,” property consultant Graham Seaton told delegates at the 5th LDC Scottish Retail and Leisure Trends summit. And it seems he is right. The LDC report showed, for the first time in five years, a slight increase in vacancy rates on high streets in Scottish towns, while units previously occupied by Booze, Money and Gambling (BMG) firms, are being vacated at a rate of knots.

Seaton, who is in charge of property at the Ann Summers chain, echoed the thoughts of fellow panellist Caitriona McAuley, head of economic growth at North Ayrshire Council, who pointed to data which showed an increase in leisure and services businesses which could rejuvenate Scottish town centres. Since the Malcolm Fraser report four years ago, councils have been tasked with tackling not only economic regeneration, but to bring community life back to Scotland’s towns in a bid to stamp out social isolation and loneliness.

Jim Harper, regional business manager of Scotmid Co-operative, the third panellist presenting to the summit, held at KPMGs offices in Glasgow, argued that there was not “too many” shops, but just the “wrong kinds” of shops, saying that the convenience store market was continuing to grow.

The rise of charity shops is also slowing, the report showed. In fact, Leigh Sparks, professor of Retail Studies at Stirling University, who co-authored the report, begged the question as to whether we are at “peak charity”? Once lumped in with the “Booze, Money and Gambling” collective, LDC’s decision to separate out the sector was borne out of the theory that people did not necessarily regard them as a bad thing. People in Edinburgh, especially, it seems – where there are more charity shops than in Aberdeen, Inverness and Glasgow combined, comprising 51 per cent of Scotland’s charity shop stock.

Legislative changes, such as the Financial Conduct Authority’s crackdown a few years ago on payday lenders, are starting to filter through onto the high street, the study found, with some payday loan premises opting to leave as leases come to an end. Cambuslang has the highest “BMG” score of all towns and cities in Scotland, with 16.1 per cent of its retail stock falling into this category. Meanwhile, Kirkwall, Callendar, Bearsden, Grantown-on-Spey and Ullapool all have no retail premises occupied by businesses which fall into this category.

No retail report would be complete without mentioning the rise of the internet, especially pertinent in a week when, while Black Friday sales continued to rise, footfall was not as buoyant, suggesting that many people had opted to do their Christmas shopping online.

Discussion of Amazon’s foray into the grocery market with the acquisition of Whole Foods prompted the insistence from Harper that he could see a time when “people will have their shopping delivered into their back gardens by drones”, but that the retail sector would adapt and that people would always want to shop, at least for food, in physical stores.”

Matthew Hopkinson writes:

“On November 28th, was the Local Data Company’s (LDC) fifth Scottish Retail and Leisure Trends Summit held in partnership with the University of Stirling. The report revealed interesting insights as to how Scottish centres are performing relative to England and Wales but also relative to each other. There was also a short presentation by Chris Fowler of LDC on how data is being captured and used at a local level to understand performance and opportunity with a case study from Aberdeenshire Council on the town of Peterhead.

The report findings were presented by Professor Leigh Sparks of the Centre for Retail Studies at the University of Stirling off the back of which there was an excellent panel discussion (see panellists above) as well as questions from the audience. The key findings can be summarised as follows;

  • The Scottish retail and leisure vacancy rate is currently 11.9%, a +0.2% increase on the rate in 2016 – this is the first year-on-year increase in Scottish town centre vacancy in five years.
  • Overall retail vacancy in cities and towns now averages 12.3%, down from 12.6% in 2016 and has reduced significantly since 2013 when rates were 13.4%.
  • Glasgow and Edinburgh continue to dominate the retail scene in Scotland accounting for 15.7 % of all retail premises.

figure-3.jpg

Figure 1. Number of retail premises across Scottish cities in 2015, 2016 and 2017 (Source: LDC)

  • Scottish towns and cities have seen a fall in retail vacancy but a rise in leisure vacancy.
  • Retail park vacancy has decreased from 7.8% in 2016 to 6.7% in 2017 although this remains the highest retail park vacancy rate across GB.
  • Shopping centre vacancy rates have also improved from 16.9% to 15.1% – the largest reduction in shopping centre vacancy across GB – which can potentially be attributed to modernization of older centers across Scotland, with an increased focus on leisure.
  • Across the sixty six shopping centres measured, 20 have more than a 20% vacancy rate, with the highest being Callendar Square in Falkirk at 64.9%.
  • Edinburgh continues to have the lowest Scottish city vacancy rate of 8.2%.
  • Dundee has the highest level of Scottish city vacancy at 21.7% although this is an improvement on 2016. It also remains the city with the highest persistent vacancy at 9.7%.
  • There has been progress in persistent vacancy overall in 2017 with 11 of 124 towns showing persistent vacancy of over 10% versus 17 towns in 2016.
  • There are 20 Scottish towns with 0% persistent vacancy including St. Andrews, Aviemore, Gretna, Inverurie and Biggar. 
  • Leisure continues to grow in Scotland, accounting for 26.7% of the total retail/leisure premises, an increase from 26.4% on last year.
  • Cities are becoming more leisure orientated at a faster pace than towns.
  • Across both cities and towns, the proportion of independent retailers is increasing whilst the proportion of multiples in decreasing. Independent retail in cities has grown from 54% to 57% since 2013 whilst towns have grown from 53% to 55% over the same period.
  • Edinburgh and Perth are the cities with the highest percentage of independent retail at 69% and 67% respectively.
  • Four towns have over 80% of the retail offer as independent retail; Moffat, Strathaven, Rothesay and Gourock (which had the highest level of independent retail at 84.6%).

figure-31.jpgFigure 2. Top five Scottish towns by the number of Independents as a percentage
of the total units in 2017 (Source: LDC)

  • Convenience shopping has increased across both cities and towns year on year since 2013.
  • The 2017 BMG index highlights that since 2013, all three areas have reduced resulting in the town BMG index dropping from 4.9% in 2016 to 3.8% in 2017; whilst the city index dropped from 3.0% to 1.9% over the same period – an indicator that new legislative control is having a positive impact.

figure-36.jpgFigure 3. Average BMG score for Scottish Towns compared to Scottish cities in 2017 (Source: LDC)

The panel discussion was wide ranging but key themes that I took away included;

  • The costs for retailers keep rising (or the profits keep dropping!) as a result of legislative changes, business rates, government levy’s and minimum wage policies and all of that is before one considers rents.
  • Challenges are on the increase from the uncertainty of Brexit, currency devaluation, more demanding shoppers, less shopper loyalty and consumers being short of time but spoilt for choice.
  • Towns are a critical part of the economy and communities and exist as a ‘place to come together’ as well as being a ‘reflection of the people who live there’. Irvine was cited as an interesting example of a town that has a high street, shopping centre and retail park all sitting next to each other and competing with each other but where the council has a strategy and plan to raise the attractiveness and health of the town.
  • The last five years have seen significant repositioning and restructuring within many towns and cities (but not all) and that physical stores have a key role to play and this is seen by continued openings and refurbishment of space.
  • Retailers have trained the customer to not buy at full price which is creating year- round discounting and heavily impacting profitability.
  • We just have too many shops for modern retailing needs (and continue to build more) so we need to find alternative uses for these buildings that will contribute to the vibrancy of towns.
  • Towns and cities are on different trajectories when it comes to evolution and change.
  • Having a physical store presence is a key driver for online sales and the growth of click & collect illustrates this. Product differentiation by online and offline purchases needs to be recognized when it comes to what you display instore as impossible for many to show their full inventory in a physical space. Use of digital enables you to have smaller stores to assist in inventory display.

Professor Leigh Sparks summarised what the report was saying as follows;

Town centres are always changing and it is vitally important to monitor and understand the dimensions of this change. The data from the local Data Company show that the process of adjustment and change across Scotland’s towns and cities continues but is not uniform.

The headline vacancy figure for towns has risen in the last year but this masks a decline in retail vacancy and a rise in leisure vacancy, the latter for the first time since this series began. We have also seen a decline in the number of charity shops. These two sectors are ones which have expanded rapidly in Scotland in recent years, and the data poses the question whether this year’s changes are a pause in expansion or a reverse?

Within the data there are many examples of towns which have been restructuring and redeveloping and thus a focus on one year’s snapshot vacancy figures are unhelpful. Overall, retail vacancy across Scotland continues to fall.”

My conclusions would be that the report reflects the structural changes that are taking place UK wide.

Whilst town centre vacancy rates have stabilised they have not shown the improvement that shopping centres and retail parks have shown, which for some therein lies the challenge.

As with all of LDC’s data the devil is in the detail as well as understanding the wider context. An example is that whilst Scotland’s shopping centres have more occupied shops that in previous years they still have more empty shopping centre units than England and Wales. Is this as a result of oversupply, underdevelopment or that high streets and retail parks are the core destinations for consumers?

The report also evidences the changes taking place in shop occupation in Scotland, with fewer comparison goods shops and more food & beverage and service (e.g. health & beauty) outlets. The reduction of charity shops is worthy of note, as is the reduction in the number of Booze, Money and Gambling outlets (BMG). This is one that many might not expect, but is something that has been a focus for the country’s politician’s and public health organisations.

The changing nature of places and how they serve the modern consumer is clearly evident in this report. An understanding of these changes and alignment to a plan at each and every town level is key to maintaining the relevance and value of Scotland’s towns. As with evolution it is important to maintain a mind-set of adaptability in such a fast-changing world. There remains an oversupply of traditional shops in Scotland, as elsewhere in the UK, but what is clear is that maintaining a physical connection is something that consumers do and will continue to value and support through physical store visits.

I would like to make a final vote of thanks, as this will be my last Scottish Summit as I move on from LDC at the end of the year, to Leigh Sparks and his colleagues at Stirling (Anne Findlay and Lorraine Ferguson) for working with LDC to create evidence research and insight on Scotland’s towns, cities, shopping centres and retail parks which did not exist previously. By having a foundation of solid data, academic rigour in its analysis and a willingness to share the findings I believe all stakeholders in Scotland’s places can, and will, make better decisions in the future for the good of all. Final thanks is due to KPMG (and especially David McCorquodale) for hosting this event for the last five years in Edinburgh and Glasgow.”

Scottish Infographic Nov 17-08

About Leigh Sparks

I am Professor of Retail Studies at the Institute for Retail Studies, University of Stirling, where I research and teach aspects of retailing and retail supply chains, alongside various colleagues. I am Chair of Scotland's Towns Partnership. I am also a Deputy Principal of the University, with responsibility for Internationalisation and Graduate Studies.
This entry was posted in Community, Consumer Change, Convenience stores, Data, Food Retailing, High Streets, Institute for Retail Studies, Internet, Local Authorities, Local Data Company, Local Retailers, Places, Policy, Regeneration, Reinvention, Retail Planning, Retailers, Scotland's Town and High Streets, Scotland's Towns Partnership, Scottish Retailing, Secondary Locations, Shopping Centres, Small Towns, Store Closures, Tourism, Town Centre Action Plan, Town Centre Review, Town Centres, Towns, Trends, University of Stirling, Vacancies and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

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